The Basics of Google Search

Tips and tricks for financial marketers to remain relevant in a sea of obscurity.
Craig Hall

On this 6-minute podcast we discuss how financial marketers can leverage keywords and Google search to get found online. Including how to:

  • append keywords with geographic designations
  • bid on competitor keywords
  • create ad copy to align with these keywords
  • build upon your firm's existing keyword profile


Photo by Peter Feghali on Unsplash

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