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The Basics of Google Search

On this 6-minute podcast we discuss how financial marketers can leverage keywords and Google search to get found online. Including how to:

  • append keywords with geographic designations
  • bid on competitor keywords
  • create ad copy to align with these keywords
  • build upon your firm's existing keyword profile

 

Photo by Peter Feghali on Unsplash

Craig Hall

Craig Hall is founder and president of Marketing Wiz, a financial marketing firm specializing in the independent wealth management space.

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Great people make it possible

Our team knows the RIA space, but we also like to think outside the box. This means that we have the experience to do things different.