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Financial Marketing Insights

Resources for financial marketers, independent wealth managers, and CMOs.

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The Rise of Influencer Marketing in Finance

Influencer marketing is a popular strategy for attracting new business and building brand buzz and recognition. While it's most commonly associated with the retail industry, some RIAs are using influencer marketing to connect with a wider audience and broaden their client base. 

While this approach definitely isn’t right fit for every firm, this article from The Financial Brand explains why influencer marketing is a strategy to have on your radar. 

read the article

Logan Burgess
Logan Burgess
Logan Burgess is the lead financial copywriter at Marketing Wiz. In this role, he provides independent financial brands with conversational, educational, and actionable written content to engage advisors, clients, and prospects.

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