---
title: The True Cost of Acquiring a New Client
description: How Much Does It Cost To Acquire A New Client?
image: https://info.marketingwiz.co/hubfs/adeolu-eletu-unRkg2jH1j0-unsplash.jpg
---

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# The True Cost of Acquiring a New Client

- by Craig Hall
- February 24, 2020

![](https://info.marketingwiz.co/hubfs/adeolu-eletu-unRkg2jH1j0-unsplash.jpg)

New clients are the lifeblood of any business, and RIAs are no exception. Expanding your client base comes at a cost, but many RIAs don't realize exactly how much they're spending to bring in each new client. This report from Kitces outlines the true cost of acquiring a new client, which can help you gauge the effectiveness of your firm's current and future marketing efforts.

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Craig Hall

Craig Hall is founder and president of Marketing Wiz, a financial marketing firm specializing in the independent wealth management space.

- <https://www.linkedin.com/in/craigkhall/>

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