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Financial Marketing Insights

Resources for financial marketers, independent wealth managers, and CMOs.

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Using Your Content To Calm Your Clients' Fears

When there's a big and potentially life-altering event like the ongoing COVID-19 pandemic, your clients will likely be anxious about what happens next — financially and otherwise. 

In these moments, level-headed and calm content from your firm will go a long way towards easing some of those fears, and it will help strengthen your client relationships. This Forbes article is a great example of no-nonsense content that offers reassurance in trying times.

read the article

Craig Hall
Craig Hall
Craig Hall is founder and president of Marketing Wiz, a financial marketing firm specializing in the independent wealth management space.

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