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Financial Marketing Insights

Resources for financial marketers, independent wealth managers, and CMOs.

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Why You Shouldn't Shy Away From Current Events

Lately, there has been a deluge of economic news, and most of it is bad. When the financial and economic outlook is bleak, many firms tend to shy away from current events and focus more on evergreen content. But doing so can leave clients in the dark about what's going on—and like their advisor isn't by their side. 

This article from RIA Intel explains why the best way to instill confidence in times of crisis is to tackle current events head-on.

read the article

Logan Burgess
Logan Burgess
Logan Burgess is the lead financial copywriter at Marketing Wiz. In this role, he provides independent financial brands with conversational, educational, and actionable written content to engage advisors, clients, and prospects.

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