Client engagement can be a bit of a tightrope act. Just when you think you've found the perfect balance, things can shift; suddenly, what used to work to keep clients engaged isn't quite as effective anymore. By being aware of shifting trends, your firm will be better-equipped to adjust if client engagement begins to dwindle. And technology can play a pivotal role in making those adjustments.
This article from FA Magazine highlights five important tech-related client engagement trends to watch in 2021.