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Financial Marketing Insights

Resources for financial marketers, independent wealth managers, and CMOs.

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Social Media Marketing: Why Authenticity Matters

No matter how meticulously you plan your social media marketing strategy, it's unlikely to succeed without one key ingredient: authenticity. An authentic social media presence helps increase audience affinity and makes your firm more appealing to prospective clients. This article from Investment News explains the importance of authenticity — and how you can achieve it.

[Read The Article]

 

Craig Hall
Craig Hall
Craig Hall is founder and president of Marketing Wiz, a financial marketing firm specializing in the independent wealth management space.

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