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The Silver Lining: Why Optimism Plays a Key Role in Your Marketing Success

When times are tough and the market is in a downturn, it’s important to acknowledge that things could be better. At the same time, however, you don’t want to become so “doom-and-gloom” that your clients feel hesitation before opening an email from the firm.

Your clients rely on you to be on the lookout for opportunities — especially when economic turmoil makes them difficult to spot. This Barron’s article is a great example of how to strike a balance between acknowledging current events while still giving your clients reason to be hopeful.

read the article

Craig Hall

Craig Hall is founder and president of Marketing Wiz, a financial marketing firm specializing in the independent wealth management space.

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