---
title: The Value of Explainers as Part of Your Firm's Content
description: "RIAs: Use Explainers to Keep Clients Informed"
image: https://info.marketingwiz.co/hubfs/ross-sneddon-sWlDOWk0Jp8-unsplash.jpg
---

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# The Value of Explainers as Part of Your Firm's Content

- by Craig Hall
- March 4, 2021

![](https://info.marketingwiz.co/hubfs/ross-sneddon-sWlDOWk0Jp8-unsplash.jpg)

Keeping your clients informed about new market developments can be challenging, especially when they may not understand all the individual pieces of the puzzle. That's where "explainer" content comes in. Explainers boil down complex topics into simple, easy-to-read articles that give readers the most necessary and relevant information. This article from BusinessInsider about the GameStop saga is a great example of explanatory content.

[![read the article](https://no-cache.hubspot.com/cta/default/2410978/ba25166e-8c3e-40ec-a00f-3f4bd724de36.png)](https://cta-redirect.hubspot.com/cta/redirect/2410978/ba25166e-8c3e-40ec-a00f-3f4bd724de36)

 

![Craig Hall](https://app.hubspot.com/settings/avatar/4d638f3e4808a37f39192ee63c6638b7)

Craig Hall

Craig Hall is founder and president of Marketing Wiz, a financial marketing firm specializing in the independent wealth management space.

- <https://www.linkedin.com/in/craigkhall/>

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