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Financial Marketing Insights

Resources for financial marketers, independent wealth managers, and CMOs.

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The Value of Explainers as Part of Your Firm's Content

Keeping your clients informed about new market developments can be challenging, especially when they may not understand all the individual pieces of the puzzle. That's where "explainer" content comes in. Explainers boil down complex topics into simple, easy-to-read articles that give readers the most necessary and relevant information. This article from BusinessInsider about the GameStop saga is a great example of explanatory content.

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Craig Hall
Craig Hall
Craig Hall is founder and president of Marketing Wiz, a financial marketing firm specializing in the independent wealth management space.

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