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Financial Marketing Insights

Resources for financial marketers, independent wealth managers, and CMOs.

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Use Content to Focus on Self-Employed Individuals

The number of people in the workforce who are self-employed or contractors is growing, and many of them need help planning for retirement. For this market segment, a traditional employer-sponsored retirement plan like a 401(k) is not an option — which means they have to find alternative methods to prepare for their financial futures. 

Highlighting the unique retirement planning challenges self-employed individuals face in your firm's content is a great way to bring in new business. This CNBC article demonstrates how to do it effectively.

[Read The Article]

 

Logan Burgess
Logan Burgess
Logan Burgess is the lead financial copywriter at Marketing Wiz. In this role, he provides independent financial brands with conversational, educational, and actionable written content to engage advisors, clients, and prospects.

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