---
title: Use Content to Spark a Conversation
description: How RIAs Can Use Marketing Content to Spark Conversations
image: https://info.marketingwiz.co/hubfs/pexels-anamul-rezwan-1145434-1.jpg
---

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# Use Content to Spark a Conversation

- by Logan Burgess
- October 30, 2020

![](https://info.marketingwiz.co/hubfs/pexels-anamul-rezwan-1145434-1.jpg)

Effective marketing is about more than just reminding clients and prospects that your firm exists — good marketing content does that, but it also informs your audience and demonstrates your firm's expertise. And great marketing content goes one step further: it gives your audience a reason to get in touch. This article from Business Insider is a great example of how you can use marketing content to spark a conversation.

[![read the article](https://no-cache.hubspot.com/cta/default/2410978/21488dfe-3c8c-418e-9e22-9ef4483a579a.png)](https://cta-redirect.hubspot.com/cta/redirect/2410978/21488dfe-3c8c-418e-9e22-9ef4483a579a)

 

![Logan Burgess](https://app.hubspot.com/settings/avatar/0db5cbff1fa8fd966bbdd3988eecb66b)

Logan Burgess

Logan Burgess is the lead financial copywriter at Marketing Wiz. In this role, he provides independent financial brands with conversational, educational, and actionable written content to engage advisors, clients, and prospects.

- <https://www.linkedin.com/in/logan-burgess-51725588/>

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