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Financial Marketing Insights

Resources for financial marketers, independent wealth managers, and CMOs.

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Use Content to Spark a Conversation

Effective marketing is about more than just reminding clients and prospects that your firm exists — good marketing content does that, but it also informs your audience and demonstrates your firm's expertise. And great marketing content goes one step further: it gives your audience a reason to get in touch. This article from Business Insider is a great example of how you can use marketing content to spark a conversation.

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Logan Burgess
Logan Burgess
Logan Burgess is the lead financial copywriter at Marketing Wiz. In this role, he provides independent financial brands with conversational, educational, and actionable written content to engage advisors, clients, and prospects.

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