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Financial Marketing Insights

Resources for financial marketers, independent wealth managers, and CMOs.

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Why TV Is Still A Good Way To Capture New Business

Most RIAs don't think of television as an effective marketing platform; the advent of the internet and the rise of social media offer more direct ways to reach your firm's target audience. But television can still play a role in marketing efforts — not with commercials, but with appearances on local news. 

Most advisers think the "talking head" role is for national and cable channels like CNBC, but your local news can be a good way to establish your expertise and get your firm's name in front of a wider audience. This article from RIA Intel demonstrates the power of local television.

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Logan Burgess
Logan Burgess
Logan Burgess is the lead financial copywriter at Marketing Wiz. In this role, he provides independent financial brands with conversational, educational, and actionable written content to engage advisors, clients, and prospects.

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