AI and RIA Marketing
There’s no doubt that the hype surrounding large language models like ChatGPT has waned over the last several months. But as we move down the Gartner Hype Cycle, we continue to see real-world applications emerge for AI and machine learning.
Our focus is providing marketing support to RIAs who manage between $2 and $10 billion in client assets. And for this subset of the wealth management space, we’ve found AI to be most impactful in two key areas so far: organizing new projects and helping subject matter experts move from a blank sheet of paper to a first draft when creating written content (articles, sales sheets, social posts, webinars outline, etc).
This article from Forbes highlights some new features that are coming to ChatGPT. We’ll be trying all of these features out in the coming months to see where these features might support the work done by marketing teams at growth-minded RIAs.