Financial Marketing Agency Blog | Marketing Wiz

Despite the Rise of Robo-Advisors, Human Advisors Are Still Thriving

Written by Logan Burgess | Jul 14, 2022 2:00:00 PM

Not too long ago, some believed that robo-advisory services represented a changing of the guard: as younger and more tech-savvy generations reached maturity, human advisors would be supplanted by their AI-powered counterparts. But although robo-advisors have gained a foothold in the wealth management space, investors still overwhelmingly prefer working with a flesh-and-blood advisor. This article from Adam Van Deusen at Kitces explains why.

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