---
title: "Email or Social Media: Which is More Effective for Marketing?"
description: "Email or Social Media Marketing: Where Should RIAs Focus?"
image: https://info.marketingwiz.co/hubfs/iStock-1018925188.jpg
---

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# Email or Social Media: Which is More Effective for Marketing?

- by Logan Burgess
- February 11, 2020

![](https://info.marketingwiz.co/hubfs/iStock-1018925188.jpg)

Social media marketing might be the best way for your firm to get your brand in front of the biggest audience, but is it the most effective way to generate new contacts? 

A new report from Snappy Kraken suggests that while social media should play a big role in your overall strategy, when it comes to engagement, email is king. Check out the full report for some great insights.

[![read the article](https://no-cache.hubspot.com/cta/default/2410978/f85de805-6ebe-410b-8aa3-fa49c51a76ac.png)](https://cta-redirect.hubspot.com/cta/redirect/2410978/f85de805-6ebe-410b-8aa3-fa49c51a76ac)

![Logan Burgess](https://app.hubspot.com/settings/avatar/0db5cbff1fa8fd966bbdd3988eecb66b)

Logan Burgess

Logan Burgess is the lead financial copywriter at Marketing Wiz. In this role, he provides independent financial brands with conversational, educational, and actionable written content to engage advisors, clients, and prospects.

- <https://www.linkedin.com/in/logan-burgess-51725588/>

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