Foster a Sense of Partnership With Your Firm's Content
by Logan Burgess
December 29, 2022
Educational content can be a great way to help clients and prospects better understand the finer points of their wealth planning. Using content to educate your audience not only demonstrates your firm's expertise, but also fosters a sense of partnership and collaboration that many clients and prospects want from their advisors. This Forbes article is a good example of how to deliver it.
Logan Burgess is the lead financial copywriter at Marketing Wiz. In this role, he provides independent financial brands with conversational, educational, and actionable written content to engage advisors, clients, and prospects.