---
title: How A Self-Published Book Can Boost Your Firm’s Credibility
description: Why Self-Publishing Is Effective Marketing for RIAs
---

[Financial Marketing Agency Blog | Marketing Wiz](https://info.marketingwiz.co/blogs)

# [How A Self-Published Book Can Boost Your Firm’s Credibility](https://info.marketingwiz.co/blogs/how-a-self-published-book-can-boost-your-firms-credibility)

 Written by [Craig Hall](https://info.marketingwiz.co/blogs/author/craig-hall) | Aug 5, 2020 3:26:00 PM

Credibility marketing is a valuable strategy, one that most firms use without even realizing it. Instead of focusing on the services you offer, credibility marketing focuses on how your firm's experience and acumen can help potential clients. 

As this blog from Michael Kitces outlines, a self-published book not only positions the author as a subject matter expert on the topic, but it can also be used to promote your firm and win new business.

[View full post](https://info.marketingwiz.co/blogs/how-a-self-published-book-can-boost-your-firms-credibility)

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