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Is There A Gap Between Your Firm's Front and Back Offices?

Many RIAs believe the key to success is in the front office: the right client-facing talent can attract new business, deliver top-tier financial guidance, and strengthen client relationships. But great front-office advisors will only get you so far, and if your back office staff can't deliver, the client experience is likely to fall apart in the long run. This article from FA Magazine explains the growing gap in quality between RIA front and back offices and how it can affect firms' long-term client relationships.

[Read The Article]

 

Logan Burgess

Logan Burgess is the lead financial copywriter at Marketing Wiz. In this role, he provides independent financial brands with conversational, educational, and actionable written content to engage advisors, clients, and prospects.

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Our team knows the RIA space, but we also like to think outside the box. This means that we have the experience to do things different.