This video shows you how to capture and review the data that shows you how your firm appears in Google Search Results.
Often times there is a significant gap between the number of times your firm appears in search results and the total number of clicks your firm receives. You spend a lot of time and effort to get individuals to search for your firm online and you should defend against competitors who may be receiving your clicks.
When somebody proactively searches for your firm, they are looking for you. The data is readily available to you and all you need to know is how to access it.