Financial Marketing Insights

Resources for financial marketers, independent wealth managers, and CMOs.

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Need Content Ideas? Try Reader Questions

Let's face it: there are only so many ways you can discuss a specific financial topic in your content before it starts to feel stale. If you find yourself struggling to come up with new ideas to fill your content calendar, a Q&A format might be just the ticket. You can simply focus on a few common questions your team has fielded over the past month—or, for extra engagement, clients can submit questions to be answered. No matter the exact approach, it's a great way to reinvigorate your content. This Money article is a good example.

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Logan Burgess
Logan Burgess
Logan Burgess is the lead financial copywriter at Marketing Wiz. In this role, he provides independent financial brands with conversational, educational, and actionable written content to engage advisors, clients, and prospects.

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