For most firms, the main value proposition (besides their financial expertise) is a personal touch: the most successful firms establish meaningful, long-term relationships with their clients. As a result, firms tend to focus most of their communication on face-to-face or telephone interactions.
With face-to-face meetings on hold because of COVID-19, advisors who haven't embraced new modes of communication are struggling to keep their clients: in a recent survey, 77% of North American advisors reported losing business due to a lack of appropriate technology tools to interact with clients. This article from ThinkAdvisor explains why modernizing the way your firm communicates is more important than ever.