---
title: RIAs Are Missing Opportunities to Bring In Younger Investors
description: RIAs Are Missing Opportunities to Bring In Younger Clients
---

[Financial Marketing Agency Blog | Marketing Wiz](https://info.marketingwiz.co/blogs)

# [RIAs Are Missing Opportunities to Bring In Younger Investors](https://info.marketingwiz.co/blogs/rias-are-missing-opportunities-to-bring-in-younger-investors)

 Written by [Logan Burgess](https://info.marketingwiz.co/blogs/author/logan-burgess) | May 9, 2023 2:00:00 PM

Nearly two-thirds of Millennial and Gen Z investors recognize the value of working with an advisor—but according to new research from Fidelity Investments, only one in five advisors has an asset-weighted client age under 60. But even though younger investors are hungry for financial guidance, RIAs haven't made much progress in capturing their business. This article from RIA Intel takes a closer look at why RIAs are missing opportunities to bring in the next generation.

[\[Read The Article\]](https://www.riaintel.com/article/2b7sy4x22fkf47grvwy68/practice-management/advisors-still-missing-an-opportunity-with-younger-potential-clients)

 

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