---
title: "Robo-Advisory Clients: A Potential Untapped Market"
description: "Robo-Advisory Clients: A Potential Untapped Market for RIAs"
---

[Financial Marketing Agency Blog | Marketing Wiz](https://info.marketingwiz.co/blogs)

# [Robo-Advisory Clients: A Potential Untapped Market](https://info.marketingwiz.co/blogs/robo-advisory-clients-a-potential-untapped-market)

 Written by [Logan Burgess](https://info.marketingwiz.co/blogs/author/logan-burgess) | Mar 31, 2022 6:52:55 PM

Not too long ago, robo-advisors seemed poised to upend the financial services industry. Their accessibility and ease of use were major selling points, especially among younger and more tech-savvy clients. But many robo-advisory clients are starting to realize that when it comes to their financial futures, there is a lot of value in being able to connect with a flesh-and-blood advisor who understands their unique financial picture and goals. This article from FA Magazine explains why RIAs could benefit from this shift.

[\[Read The Article\]](https://www.fa-mag.com/news/human-advisors-soundly-beat-robots-in-gaining-client-loyalty--vanguard-says-66902.html?section=327)

 

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