Financial Marketing Agency Blog | Marketing Wiz

Robo-Advisory Clients: A Potential Untapped Market

Written by Logan Burgess | Mar 31, 2022 6:52:55 PM

Not too long ago, robo-advisors seemed poised to upend the financial services industry. Their accessibility and ease of use were major selling points, especially among younger and more tech-savvy clients. But many robo-advisory clients are starting to realize that when it comes to their financial futures, there is a lot of value in being able to connect with a flesh-and-blood advisor who understands their unique financial picture and goals. This article from FA Magazine explains why RIAs could benefit from this shift.

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