---
title: The Importance of Messaging During a Crisis
description: Why Marketing is Vital for RIAs During a Crisis
image: https://info.marketingwiz.co/hubfs/blog_mtg.jpg
---

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# The Importance of Messaging During a Crisis

- by Logan Burgess
- April 2, 2020

![](https://info.marketingwiz.co/hubfs/blog_mtg.jpg)

When the market is in turmoil, many firms have a tendency to dial back their messaging. But during those uncertain times, clients need to hear more from you, not less: they need to know that your firm is prepared to weather the storm. 

This article from InvestmentNews explains how increasing your activity can be an effective way to remind your clients why they trust you with their wealth. 

[![read the article](https://no-cache.hubspot.com/cta/default/2410978/c40aa993-db93-4feb-be06-cb2ef3885f36.png)](https://cta-redirect.hubspot.com/cta/redirect/2410978/c40aa993-db93-4feb-be06-cb2ef3885f36)

![Logan Burgess](https://app.hubspot.com/settings/avatar/0db5cbff1fa8fd966bbdd3988eecb66b)

Logan Burgess

Logan Burgess is the lead financial copywriter at Marketing Wiz. In this role, he provides independent financial brands with conversational, educational, and actionable written content to engage advisors, clients, and prospects.

- <https://www.linkedin.com/in/logan-burgess-51725588/>

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