---
title: The Rise of Influencer Marketing in Finance
description: Why More RIAs Should Embrace Influencer Marketing
image: https://info.marketingwiz.co/hubfs/maxim-potkin-_yGUsNmYEEY-unsplash.jpg
---

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# The Rise of Influencer Marketing in Finance

- by Craig Hall
- March 13, 2020

![](https://info.marketingwiz.co/hubfs/maxim-potkin-_yGUsNmYEEY-unsplash.jpg)

Influencer marketing is a popular strategy for attracting new business and building brand buzz and recognition. While it's most commonly associated with the retail industry, some RIAs are using influencer marketing to connect with a wider audience and broaden their client base. 

While this approach definitely isn’t right fit for every firm, this article from The Financial Brand explains why influencer marketing is a strategy to have on your radar. 

[![read the article](https://no-cache.hubspot.com/cta/default/2410978/370228b7-67c7-4be5-9acf-15b9846fd693.png)](https://cta-redirect.hubspot.com/cta/redirect/2410978/370228b7-67c7-4be5-9acf-15b9846fd693)

![Craig Hall](https://app.hubspot.com/settings/avatar/4d638f3e4808a37f39192ee63c6638b7)

Craig Hall

Craig Hall is founder and president of Marketing Wiz, a financial marketing firm specializing in the independent wealth management space.

- <https://www.linkedin.com/in/craigkhall/>

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