---
title: Use Content to Address the Gender Retirement Gap
description: How RIAs Can Help Address the Gender Retirement Gap
---

[Financial Marketing Agency Blog | Marketing Wiz](https://info.marketingwiz.co/blogs)

# [Use Content to Address the Gender Retirement Gap](https://info.marketingwiz.co/blogs/use-content-to-address-the-gender-retirement-gap)

 Written by [Logan Burgess](https://info.marketingwiz.co/blogs/author/logan-burgess) | Apr 14, 2022 2:00:00 PM

Although we have made significant strides in recent years in closing the financial gender gap, there's still plenty of work left to do. Many of the RIAs we work with are making a concerted effort to focus on women investors, and content plays a big role in demonstrating that your firm understands the unique financial challenges women face. This article from Barron's about the "motherhood penalty" is a great example of how to do it.

[\[Read The Article\]](https://www.barrons.com/articles/retirement-motherhood-penalty-women-51647611873?refsec=retirement)

 

[View full post](https://info.marketingwiz.co/blogs/use-content-to-address-the-gender-retirement-gap)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Logan Burgess"
  },
  "dateModified" : "2022-04-14T14:00:00.621Z",
  "datePublished" : "2022-04-14T14:00:00Z",
  "headline" : "Use Content to Address the Gender Retirement Gap",
  "image" : {
    "@type" : "ImageObject",
    "height" : 1281,
    "url" : "https://2410978.fs1.hubspotusercontent-na1.net/hubfs/2410978/people-2568603_1920-1.jpg",
    "width" : 1920
  },
  "mainEntityOfPage" : "https://info.marketingwiz.co/blogs/use-content-to-address-the-gender-retirement-gap",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60.0,
      "url" : "https://2410978.fs1.hubspotusercontent-na1.net/hubfs/2410978/MW_logo1-01.svg",
      "width" : 240.0
    },
    "name" : "FinMar Insights"
  }
}
```