A key part of the work RIAs do is helping to protect their clients' money, not just from bad investments and planning choices, but from theft and outright fraud. Your firm's content is a great way to highlight cybersecurity threats and keep clients aware of the latest scams, but if your clients believe they're too clever to fall for a scam, your content might not resonate. This article from Forbes is a good example of how to challenge your clients' assumptions about themselves.