The number of people in the workforce who are self-employed or contractors is growing, and many of them need help planning for retirement. For this market segment, a traditional employer-sponsored retirement plan like a 401(k) is not an option — which means they have to find alternative methods to prepare for their financial futures.
Highlighting the unique retirement planning challenges self-employed individuals face in your firm's content is a great way to bring in new business. This CNBC article demonstrates how to do it effectively.