---
title: Use Content to Spark a Conversation
description: How RIAs Can Use Marketing Content to Spark Conversations
---

[Financial Marketing Agency Blog | Marketing Wiz](https://info.marketingwiz.co/blogs)

# [Use Content to Spark a Conversation](https://info.marketingwiz.co/blogs/use-content-to-spark-a-conversation)

 Written by [Logan Burgess](https://info.marketingwiz.co/blogs/author/logan-burgess) | Oct 30, 2020 4:08:00 PM

Effective marketing is about more than just reminding clients and prospects that your firm exists — good marketing content does that, but it also informs your audience and demonstrates your firm's expertise. And great marketing content goes one step further: it gives your audience a reason to get in touch. This article from Business Insider is a great example of how you can use marketing content to spark a conversation.

 

[View full post](https://info.marketingwiz.co/blogs/use-content-to-spark-a-conversation)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Logan Burgess"
  },
  "dateModified" : "2020-12-21T20:08:51.664Z",
  "datePublished" : "2020-10-30T16:08:00Z",
  "headline" : "Use Content to Spark a Conversation",
  "image" : {
    "@type" : "ImageObject",
    "height" : 2444,
    "url" : "https://f.hubspotusercontent20.net/hubfs/2410978/pexels-anamul-rezwan-1145434-1.jpg",
    "width" : 3666
  },
  "mainEntityOfPage" : "https://info.marketingwiz.co/blogs/use-content-to-spark-a-conversation",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60.0,
      "url" : "https://2410978.fs1.hubspotusercontent-na1.net/hubfs/2410978/MW_logo1-01.svg",
      "width" : 240.0
    },
    "name" : "FinMar Insights"
  }
}
```