Use News Events as Teachable Moments in Your Content
by Logan Burgess
January 12, 2023
In journalism, when an editor is deciding what stories to run, they look for what's called a "news peg": a current event that ties into what the story is about. An article with a news peg is almost always preferable to an article without one—and the same idea can apply to your firm's content. This MarketWatch article is a great example of how to find and use news pegs in your content.
Logan Burgess is the lead financial copywriter at Marketing Wiz. In this role, he provides independent financial brands with conversational, educational, and actionable written content to engage advisors, clients, and prospects.
