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Financial Marketing Insights

Resources for financial marketers, independent wealth managers, and CMOs.

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Use Simple, Straightforward Content To Calm Clients During Market Volatility

During periods of market volatility, your firm's clients need to feel reassured that their financial futures are still secure. There are a lot of ways to convey this message through content, but too many firms try to do it with reams of data and granular detail—and that's not what most clients need. As this Kiplinger article demonstrates, sometimes the simplest approach is the most effective one.

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Logan Burgess
Logan Burgess
Logan Burgess is the lead financial copywriter at Marketing Wiz. In this role, he provides independent financial brands with conversational, educational, and actionable written content to engage advisors, clients, and prospects.

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