Good marketing content is more than just an effective way to win new clients — it's also a great way to highlight the value your firm offers to your existing clients. One of the biggest marketing challenges our RIA clients face is in differentiating themselves from other firms in the wealth management arena. For RIAs with specialized expertise, niche marketing is a valuable strategy that can help set your firm apart from other firms. This article from Advisor Perspectives explains why it should be a part of your overall marketing strategy.