The COVID-19 pandemic forced a shift in the way many businesses operate. For most RIAs, that meant pivoting to video calls and teleconferencing. Your firm might have made a return to in-office operations, but the video equipment you picked up during the pandemic can still be put to good use as a marketing tool. This article from Advisor Perspectives explains why RIAs should embrace video as part of their overall marketing strategy.
[Read The Article]