We live in a polarized world with a wide variety of political and cultural issues shaping the issue. On today's podcast we discuss whether or not financial brands should enter the debate.
Photo by roya ann miller on Unsplash
Great marketing starts with honest, timely, and impactful messaging that resonates with potential buyers. This can be easy to achieve when speaking to a uniform audience, and feel impossible when buyers are split on political, social, and economic issues.