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Financial Marketing Insights

Resources for financial marketers, independent wealth managers, and CMOs.

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How A Self-Published Book Can Boost Your Firm’s Credibility

Credibility marketing is a valuable strategy, one that most firms use without even realizing it. Instead of focusing on the services you offer, credibility marketing focuses on how your firm's experience and acumen can help potential clients. 

As this blog from Michael Kitces outlines, a self-published book not only positions the author as a subject matter expert on the topic, but it can also be used to promote your firm and win new business.

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Craig Hall
Craig Hall
Craig Hall is founder and president of Marketing Wiz, a financial marketing firm specializing in the independent wealth management space.

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