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Financial Marketing Insights

Resources for financial marketers, independent wealth managers, and CMOs.

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Marketing Content: Why Bigger Isn’t Always Better

Broadly speaking, your marketing content should resonate with as large a portion of your target audience as possible. But on occasion, it's more valuable to address more specific client concerns — even if doing so limits your audience. 

Occasionally narrowing the scope of your content can help your firm demonstrate your focus not just in the big-picture items, but in the smaller ones as well. This article from Barron's shows how content that isn't for everybody can still be valuable to the target audience.

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Logan Burgess
Logan Burgess
Logan Burgess is the lead financial copywriter at Marketing Wiz. In this role, he provides independent financial brands with conversational, educational, and actionable written content to engage advisors, clients, and prospects.

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