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Financial Marketing Insights

Resources for financial marketers, independent wealth managers, and CMOs.

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Use Your Content To Cover All The Angles

Many firms use their content marketing to address their clients' most common questions, but as you know, no two clients are exactly alike, and some may have questions that your messaging isn’t addressing.

This article from MarketWatch is a great example: while most retirement articles focus on the more common concern among retirement savers of Am I saving enough?, this article focuses on the inverse: Am I saving too much?

 

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Logan Burgess
Logan Burgess
Logan Burgess is the lead financial copywriter at Marketing Wiz. In this role, he provides independent financial brands with conversational, educational, and actionable written content to engage advisors, clients, and prospects.

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