---
title: Acknowledge the Emotional Impact of Market Swings
description: How RIAs Can Acknowledge the Emotional Side of Investing
image: https://info.marketingwiz.co/hubfs/man-in-brown-suit-jacket-sitting-on-white-sofa-3760774.jpg
---

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# Acknowledge the Emotional Impact of Market Swings

- by Craig Hall
- May 20, 2020

![](https://info.marketingwiz.co/hubfs/man-in-brown-suit-jacket-sitting-on-white-sofa-3760774.jpg)

When the market is in a downturn, your role is as much about providing emotional support as it is offering investing advice. This article from MarketWatch is a great way to show your clients that you're as concerned about their emotional well-being as you are about the performance of their portfolio—and that's how your firm can earn lifetime and even generational business.

[![read the article](https://no-cache.hubspot.com/cta/default/2410978/617b2b9a-f171-4442-8742-dae44f2f96dd.png)](https://cta-redirect.hubspot.com/cta/redirect/2410978/617b2b9a-f171-4442-8742-dae44f2f96dd)

![Craig Hall](https://app.hubspot.com/settings/avatar/4d638f3e4808a37f39192ee63c6638b7)

Craig Hall

Craig Hall is founder and president of Marketing Wiz, a financial marketing firm specializing in the independent wealth management space.

- <https://www.linkedin.com/in/craigkhall/>

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