May is Older Americans Month, and it's a great opportunity to acknowledge your older clients. You can do this directly by publishing a blog post or article about Older Americans Month, or if you prefer a more subtle approach, you can use age-specific content that is more likely to be relevant to them.
This article on tax-deductible medical expenses is a great example of how to engage a specific segment while still keeping the discussion relevant to your firm's overall audience.
[Read The Article]
