DIY Investors Aren't Prepared for Market Volatility
by Logan Burgess
June 23, 2022
DIY investing took off during the COVID-19 pandemic. Apps like Robinhood brought in tens of millions of new users, including a lot of children of RIA clients. But in a lot of cases, your clients’ children signed up at the height of the "meme stock" craze, chasing massive short-term returns while giving little thought to the long-term investment strategies your firm focuses on. As markets have turned considerably more volatile, it's become increasingly clear that those investors are not equipped to weather market uncertainty—and your firm may be able to help. This New York Times article explains.
Logan Burgess is the lead financial copywriter at Marketing Wiz. In this role, he provides independent financial brands with conversational, educational, and actionable written content to engage advisors, clients, and prospects.