Financial Marketing Agency Blog | Marketing Wiz

Is There A Gap Between Your Firm's Front and Back Offices?

Written by Logan Burgess | Mar 24, 2022 2:00:00 PM

Many RIAs believe the key to success is in the front office: the right client-facing talent can attract new business, deliver top-tier financial guidance, and strengthen client relationships. But great front-office advisors will only get you so far, and if your back office staff can't deliver, the client experience is likely to fall apart in the long run. This article from FA Magazine explains the growing gap in quality between RIA front and back offices and how it can affect firms' long-term client relationships.

[Read The Article]