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Financial Marketing Insights

Resources for financial marketers, independent wealth managers, and CMOs.

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Millennials Are More Serious About Money Than Many Firms Realize

There are a lot of myths about millennials, but the most pervasive is that they are generally irresponsible with money: they're more concerned with financial frivolities like avocado toast than they are about saving for their financial futures. But according to research by RBC, millennials are anything but careless when it comes to their money: 84% spend a lot of time thinking about their financial futures, and more than half have a financial plan to leave their jobs before age 65. This article from FA Magazine explains why many of the standard beliefs about millennials may not hold water.

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Logan Burgess
Logan Burgess
Logan Burgess is the lead financial copywriter at Marketing Wiz. In this role, he provides independent financial brands with conversational, educational, and actionable written content to engage advisors, clients, and prospects.

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