The Basics of Google Search by Craig Hall February 13, 2018 On this 6-minute podcast we discuss how financial marketers can leverage keywords and Google search to get found online. Including how to: append keywords with geographic designations bid on competitor keywords create ad copy to align with these keywords build upon your firm's existing keyword profile Photo by Peter Feghali on Unsplash Craig Hall Craig Hall is founder and president of Marketing Wiz, a financial marketing firm specializing in the independent wealth management space.
