---
title: The Rise of Omnichannel Marketing for RIAs
description: How RIAs Can Improve Their Marketing Impact
image: https://info.marketingwiz.co/hubfs/iStock-1189050105.jpg
---

[![MW_logo](https://info.marketingwiz.co/hubfs/MW_logo.svg) ![MW_logo](https://info.marketingwiz.co/hubfs/MW_logo1-01.svg)](https://www.marketingwiz.co/)

- [Company](https://marketingwiz.co/solutions) 
    - [About Us](https://marketingwiz.co/about/)
    - [Meet the Team](https://marketingwiz.co/team/)
    - [Careers](https://marketingwiz.co/careers/)
- Solutions 
    - [Overview](https://marketingwiz.co/solutions/)
    - [Marketing Strategy](https://marketingwiz.co/solutions/#marketing)
    - [Sales Enablement](https://marketingwiz.co/solutions/#Sales-Enablement)
    - [Design & Web Development](https://marketingwiz.co/solutions/#Design)
    - [Financial Writing](https://marketingwiz.co/solutions/#Financial-Writing)
    - [Marketing Execution](https://marketingwiz.co/solutions/#Marketing-Execution)
    - [Client Portal](https://marketingwiz.co/portal/)
    - [MW Connect App](https://marketingwiz.co/connect-app/)
- Resources 
    - [Blog](https://info.marketingwiz.co/blogs)
    - [White Papers](https://marketingwiz.co/downloads/)
- [Connect](https://marketingwiz.co/contact/)

[Client Portal](https://app.marketingwiz.co/)

![hero bg](https://info.marketingwiz.co/hubfs/team-banner-2048x1075.jpeg)

![hero bg](https://info.marketingwiz.co/hubfs/team-banner-2048x1075.jpeg)

# The Rise of Omnichannel Marketing for RIAs

- by Logan Burgess
- February 6, 2020

![](https://info.marketingwiz.co/hubfs/iStock-1189050105.jpg)

For many of our clients, a big challenge with marketing is deciding where to deploy the campaign to maximize visibility. In order for your marketing to have an impact, it needs to go beyond a simple paid Google ad. 

This article from WealthEngine outlines four emerging trends in the financial services industry, and the biggest (in our view) is #4: omnichannel marketing.

[![read the article](https://no-cache.hubspot.com/cta/default/2410978/1518d8d0-a92e-41ac-8774-3f43aebb2866.png)](https://cta-redirect.hubspot.com/cta/redirect/2410978/1518d8d0-a92e-41ac-8774-3f43aebb2866)

![Logan Burgess](https://app.hubspot.com/settings/avatar/0db5cbff1fa8fd966bbdd3988eecb66b)

Logan Burgess

Logan Burgess is the lead financial copywriter at Marketing Wiz. In this role, he provides independent financial brands with conversational, educational, and actionable written content to engage advisors, clients, and prospects.

- <https://www.linkedin.com/in/logan-burgess-51725588/>

<https://info.marketingwiz.co/blogs/june-2026-article-alert> ![image](https://info.marketingwiz.co/hubfs/June%20%202026%20Article%20Alert.png)

Articles

#### [June 2026 Article Alert](https://info.marketingwiz.co/blogs/june-2026-article-alert)

June 29, 2026

<https://info.marketingwiz.co/blogs/may-2026-article-alert> ![image](https://info.marketingwiz.co/hubfs/May%202026%20Article%20Alert.png)

Articles

#### [May 2026 Article Alert](https://info.marketingwiz.co/blogs/may-2026-article-alert)

May 14, 2026

<https://info.marketingwiz.co/blogs/ai-hype-or-not-faster-than-the-internet> ![image](https://info.marketingwiz.co/hubfs/Thought%20Leadership%20Articles/AI%20Hype%20or%20Not%20-%20Faster%20Than%20the%20Internet/AI%20Hype%20or%20Not%20D%201200x628.png)

#### [AI Hype or Not: Faster Than the Internet](https://info.marketingwiz.co/blogs/ai-hype-or-not-faster-than-the-internet)

April 16, 2026

![bgi](https://info.marketingwiz.co/hubfs/image-9.jpg)

![bgim](https://info.marketingwiz.co/hubfs/image-9-mobile.jpg)

## Great people make it possible

Our team knows the RIA space, but we also like to think outside the box. This means that we have the experience to do things different.

Join The Team

[![logo](https://info.marketingwiz.co/hubfs/image-15.png)](https://marketingwiz.co/)

- [*![soc icon](https://info.marketingwiz.co/hubfs/image-5.svg)*](https://www.linkedin.com/company/marketingwiz/)
- [*![soc icon](https://info.marketingwiz.co/hubfs/image-6-b-2.svg)*](https://x.com/itmarketingwiz)

- [About Us](https://marketingwiz.co/about/)
- [White Papers](https://marketingwiz.co/downloads/)
- [Solutions](https://marketingwiz.co/solutions/)
- [Blog](https://info.marketingwiz.co/blogs)
- [Meet The Team](https://marketingwiz.co/team/)
- [Contact Us](https://marketingwiz.co/contact/)
- [Careers](https://marketingwiz.co/careers/)

Get the latest trends and insights impacting marketing, branding, and growth for RIAs, sent to your inbox.

- © 2026 Marketing Wiz
- Privacy policy