---
title: "The Silver Lining: Why Optimism Plays a Key Role in Your Marketing Success"
description: Why Optimism Is Crucial to Your Firm's Marketing Success
image: https://info.marketingwiz.co/hubfs/optimism.jpg
---
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# The Silver Lining: Why Optimism Plays a Key Role in Your Marketing Success
- by Craig Hall
- April 8, 2020
When times are tough and the market is in a downturn, it’s important to acknowledge that things could be better. At the same time, however, you don’t want to become so “doom-and-gloom” that your clients feel hesitation before opening an email from the firm.
Your clients rely on you to be on the lookout for opportunities — especially when economic turmoil makes them difficult to spot. This Barron’s article is a great example of how to strike a balance between acknowledging current events while still giving your clients reason to be hopeful.
[](https://cta-redirect.hubspot.com/cta/redirect/2410978/9486286c-683b-4816-982d-7e900fd02692)
Craig Hall
Craig Hall is founder and president of Marketing Wiz, a financial marketing firm specializing in the independent wealth management space.
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