When times are tough and the market is in a downturn, it’s important to acknowledge that things could be better. At the same time, however, you don’t want to become so “doom-and-gloom” that your clients feel hesitation before opening an email from the firm.
Your clients rely on you to be on the lookout for opportunities — especially when economic turmoil makes them difficult to spot. This Barron’s article is a great example of how to strike a balance between acknowledging current events while still giving your clients reason to be hopeful.