Use Content to Help Calm Clients During Market Corrections
by Logan Burgess
March 10, 2022
When markets turn volatile, telling clients not to worry isn't always enough to assuage their fears; sometimes they need more evidence demonstrating why sticking with the plan is the right decision. One way to do that is by making sure clients have all the facts about market corrections—and as this Kiplinger article demonstrates, an article or blog post can be the perfect format for it.
Logan Burgess is the lead financial copywriter at Marketing Wiz. In this role, he provides independent financial brands with conversational, educational, and actionable written content to engage advisors, clients, and prospects.