One of the effects of the pandemic has been a sharp increase in the number of people acting as caregivers for their loved ones, which can often lead to higher stress and create additional financial strain. It's likely that your clients are among the legions of new family caregivers, and your content can help them navigate the financial and emotional challenges that accompany such a responsibility. This Barron's article is a great example of how to do it.
Logan Burgess is the lead financial copywriter at Marketing Wiz. In this role, he provides independent financial brands with conversational, educational, and actionable written content to engage advisors, clients, and prospects.