---
title: Using Content To Proactively Address Client Concerns
description: How Marketing Helps RIAs Proactively Address Client Concerns
image: https://info.marketingwiz.co/hubfs/client.jpg
---

[![MW_logo](https://info.marketingwiz.co/hubfs/MW_logo.svg) ![MW_logo](https://info.marketingwiz.co/hubfs/MW_logo1-01.svg)](https://www.marketingwiz.co/)

- [Company](https://marketingwiz.co/solutions) 
    - [About Us](https://marketingwiz.co/about/)
    - [Meet the Team](https://marketingwiz.co/team/)
    - [Careers](https://marketingwiz.co/careers/)
- Solutions 
    - [Overview](https://marketingwiz.co/solutions/)
    - [Marketing Strategy](https://marketingwiz.co/solutions/#marketing)
    - [Sales Enablement](https://marketingwiz.co/solutions/#Sales-Enablement)
    - [Design & Web Development](https://marketingwiz.co/solutions/#Design)
    - [Financial Writing](https://marketingwiz.co/solutions/#Financial-Writing)
    - [Marketing Execution](https://marketingwiz.co/solutions/#Marketing-Execution)
    - [Client Portal](https://marketingwiz.co/portal/)
    - [MW Connect App](https://marketingwiz.co/connect-app/)
- Resources 
    - [Blog](https://info.marketingwiz.co/blogs)
    - [White Papers](https://marketingwiz.co/downloads/)
- [Connect](https://marketingwiz.co/contact/)

[Client Portal](https://app.marketingwiz.co/)

![hero bg](https://info.marketingwiz.co/hubfs/team-banner-2048x1075.jpeg)

![hero bg](https://info.marketingwiz.co/hubfs/team-banner-2048x1075.jpeg)

# Using Content To Proactively Address Client Concerns

- by Logan Burgess
- April 28, 2020

![](https://info.marketingwiz.co/hubfs/client.jpg)

Under normal circumstances, your marketing efforts should address the needs and concerns of your investor personas. But the COVID-19 pandemic has likely had a significant impact on many of your clients’ wealth management strategies; more importantly, many of your clients likely have similar questions that can be effectively addressed through messaging.

During an economic crisis, topics that were once “niche” might address issues for a number of your investor personas. This Barron’s article is an excellent example of how your firm can address a specialized topic through your marketing content.

[![read the article](https://no-cache.hubspot.com/cta/default/2410978/8592feca-5748-4b2a-94ef-8ec54cd62c30.png)](https://cta-redirect.hubspot.com/cta/redirect/2410978/8592feca-5748-4b2a-94ef-8ec54cd62c30)

![Logan Burgess](https://app.hubspot.com/settings/avatar/0db5cbff1fa8fd966bbdd3988eecb66b)

Logan Burgess

Logan Burgess is the lead financial copywriter at Marketing Wiz. In this role, he provides independent financial brands with conversational, educational, and actionable written content to engage advisors, clients, and prospects.

- <https://www.linkedin.com/in/logan-burgess-51725588/>

<https://info.marketingwiz.co/blogs/june-2026-article-alert> ![image](https://info.marketingwiz.co/hubfs/June%20%202026%20Article%20Alert.png)

Articles

#### [June 2026 Article Alert](https://info.marketingwiz.co/blogs/june-2026-article-alert)

June 29, 2026

<https://info.marketingwiz.co/blogs/may-2026-article-alert> ![image](https://info.marketingwiz.co/hubfs/May%202026%20Article%20Alert.png)

Articles

#### [May 2026 Article Alert](https://info.marketingwiz.co/blogs/may-2026-article-alert)

May 14, 2026

<https://info.marketingwiz.co/blogs/ai-hype-or-not-faster-than-the-internet> ![image](https://info.marketingwiz.co/hubfs/Thought%20Leadership%20Articles/AI%20Hype%20or%20Not%20-%20Faster%20Than%20the%20Internet/AI%20Hype%20or%20Not%20D%201200x628.png)

#### [AI Hype or Not: Faster Than the Internet](https://info.marketingwiz.co/blogs/ai-hype-or-not-faster-than-the-internet)

April 16, 2026

![bgi](https://info.marketingwiz.co/hubfs/image-9.jpg)

![bgim](https://info.marketingwiz.co/hubfs/image-9-mobile.jpg)

## Great people make it possible

Our team knows the RIA space, but we also like to think outside the box. This means that we have the experience to do things different.

Join The Team

[![logo](https://info.marketingwiz.co/hubfs/image-15.png)](https://marketingwiz.co/)

- [*![soc icon](https://info.marketingwiz.co/hubfs/image-5.svg)*](https://www.linkedin.com/company/marketingwiz/)
- [*![soc icon](https://info.marketingwiz.co/hubfs/image-6-b-2.svg)*](https://x.com/itmarketingwiz)

- [About Us](https://marketingwiz.co/about/)
- [White Papers](https://marketingwiz.co/downloads/)
- [Solutions](https://marketingwiz.co/solutions/)
- [Blog](https://info.marketingwiz.co/blogs)
- [Meet The Team](https://marketingwiz.co/team/)
- [Contact Us](https://marketingwiz.co/contact/)
- [Careers](https://marketingwiz.co/careers/)

Get the latest trends and insights impacting marketing, branding, and growth for RIAs, sent to your inbox.

- © 2026 Marketing Wiz
- Privacy policy