---
title: Why A Podcast Is A Good Idea (And How to Do It Right)
description: "Podcasts: A Great RIA Marketing Tool (When Done Right)"
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---

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# Why A Podcast Is A Good Idea (And How to Do It Right)

- by Craig Hall
- June 8, 2020

![](https://info.marketingwiz.co/hubfs/austin-distel-VCFxt2yT1eQ-unsplash.jpg)

If your firm is looking for a cost-effective way to communicate with your clients, a podcast is one of the best available options. 50% of all homes are podcast listeners, and 45% of those listeners have an annual household income over $75,000.

In this piece from ThinkAdvisor, TD Ameritrade's Dani Fava offers a helpful list of do's and don'ts.

[![read the article](https://no-cache.hubspot.com/cta/default/2410978/36056235-e5f6-4c1d-a8ab-2393c17f2157.png)](https://cta-redirect.hubspot.com/cta/redirect/2410978/36056235-e5f6-4c1d-a8ab-2393c17f2157)

![Craig Hall](https://app.hubspot.com/settings/avatar/4d638f3e4808a37f39192ee63c6638b7)

Craig Hall

Craig Hall is founder and president of Marketing Wiz, a financial marketing firm specializing in the independent wealth management space.

- <https://www.linkedin.com/in/craigkhall/>

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